While Google Inc (NASDAQ:GOOG) is mostly famous for its search engine Google.com, it also offers a variety of services like Gmail, Google News, Google Finance, Google Maps. At the same time the company is engaged in a variety of projects like Google Glass, or Self-driving cars.
But let's get back to the search engine. Its widespread popularity even created the verb "to Google" which became a synonym for Internet search. But aside from that, a more serious issue produced by Google's recognition as #1 search engine resulted in the development of a whole area of studies, "Search Engine Optimization", which features Google Inc (NASDAQ:GOOG)'s competitors on the field (Yahoo!, Bing, etc.). You can visit Insider Monkey to see the full posting about the trends tracked by Google.