Apple Inc. (NASDAQ:AAPL) is currently in the middle of many rumors, mainly because of its new concept, the iWatch, which is expected to usher in a new era in the world of technology. The concept, which is rumored to appear in stores as early as the end of 2013, has a symbolic meaning for Cupertino's prospects moving forward.
In an earlier post, Insider Monkey quoted Sanford C. Bernstein's analyst Toni Sacconaghi: "The successful introduction of the device could illustrate that innovation remains high at Apple and underscore the option value of owning Apple Inc. (NASDAQ:AAPL) as a platform company – i.e., having a large and loyal iOS installed base that Apple can sell additional products and services into."